Our sixth report looks specifically at the 24-hour period of Election Day, Monday, September 20, 2021.

67,436 tweets analyzed

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11,979 tweets identified as toxic

Approximately 1 in 5 tweets were likely to be viewed as insulting, hostile or rude

Of total toxic tweets, 4,480 were identified as likely to include profanities or threatening language

Key Findings

  • Justin Trudeau continued to receive the largest number and proportion of toxic tweets of all candidates tracked, with 21% labelled likely to be toxic.
  • Of the 67,436 tweets analyzed:
    • 11,124 were labelled as containing insults
    • 5,451 were labelled as containing profanity
    • 4,892 were labelled as containing identity attacks
    • 4,802 were labelled as containing threats
    • 2,404 were labelled as containing sexually explicit content
  • While there were waves of heightened toxicity throughout the day, the most toxic hour was 11pm ET.

Unless otherwise stated, tweets sent from Monday, September 20 00:00 – 11:59 ET were analyzed in this week’s report.

SAM is tracking 210 male incumbent candidates, including Justin Trudeau, Erin O’Toole and Jagmeet Singh, 88 female incumbent candidates, and two party leaders who did not have a seat in the last Parliament (Annamie Paul and Maxime Bernier). Review the full list.

For more detailed methodology, visit our FAQ page.